1. The writer used personal accounts to enrich the story by following Stephanie Smith's tainted meat through meat processing plants, using it to show the process that all ground beef goes through on its way to becoming a burger. Her story also showed the consequences of tainted meat on a more personal level than hard facts.
2. The writer says that while E. coli had been on the decline in previous years, recently outbreaks have spiked across the country causing major illness.
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